E-Mail marketing has become an enormous asset to businesses of all demographics and provides an essential tool to help get products to desired audiences.

E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. ...[ Read More ]

After selecting a service provider, management should negotiate a contract that meets their requirements. The RFP and the service provider's response can be used as inputs to this process. The contract is the legally binding document that defines all aspects of the servicing relationship. A written contract should be present in all servicing relationships. ...[ Read More ]

How can I protect my business, my brand name, my domain name, or published material from being copied on the Web? ...[ Read More ]

The owner of a registered copyright enjoys the ability of blocking the unauthorized copying or public performance of a work protected by copyright. ...[ Read More ]

You want people to be satisfied with your website - right? Measuring customer satisfaction is subjective - it tells you what they say they like and don't like about your site, not necessarily what they do on your site. ...[ Read More ]

The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. ...[ Read More ]

IT controls result from an effective, risk assessment process. Therefore, the ability to mitigate IT risks is dependent upon risk assessments. ...[ Read More ]

Senior management and the board of directors are responsible for identifying, assessing, prioritizing, managing, and controlling risks. ...[ Read More ]

How and when companies and organizations use technology are critical to remaining competitive. Computer and information systems managers play a vital role in the technological direction of their organizations. ...[ Read More ]