Measuring Customer Satisfaction

You want people to be satisfied with your website - right? Measuring customer satisfaction is subjective - it tells you what they say they like and don't like about your site, not necessarily what they do on your site. But it will tell you whether they happy or not, when they used your site, how likely they are to return, whether they'll recommend your site to others, and much more.

Ways to Measure Customer Satisfaction

Many agencies use online customer satisfaction surveys, focus groups, and email feedback forms to gauge customer satisfaction and expectations. Some agencies have developed their own surveys, sometimes using a contractor to compile and analyze the data. Others purchase commercial satisfaction surveys that use a standard methodology across multiple websites.

If you're looking to purchase your own online survey tool, you can start by doing a web search for "online surveys" or "customer satisfaction online surveys."